Jeep Wranglers will be buried at Peori National Auto Fair in March, but this year’s show will be their last.
The popular Jeep will be outfitted with a new tread pattern for the first time since the 2009 model year.
The Wrangler is one of the most recognizable American brands in the world.
But Jeep has struggled in the United States in recent years, falling behind competitors like Ford and Fiat Chrysler Automobiles.
In fact, Jeep is the only American automaker that is in the bottom half of the global auto industry, according to the U.S. Consumer Reports Motor Vehicle Satisfaction Index.
Jeep’s sales have plummeted in recent months.
In a statement to The Wall Street Journal, Jeep chief executive Bob Lutz said the company “will be forever grateful for all the tire, rubber and other support our customers have provided over the years to Jeep Wraggies.”
Jeep Wrangler 2016-2020: What to expect from the latest Wrangler modelsThe new tread design on the Wrangler comes as Jeep’s new Grand Cherokee has received mixed reviews in the U., while a recent report from Kelley Blue Book predicted Jeep would lose some 200,000 sales this year.
Jeep Wrants will also get a new rear spoiler, while the company has said it will continue to invest in performance and safety features.