The Philippines has been rocked by an unprecedented wave of deadly earthquakes, killing more than 700 people and causing millions to lose their homes.
Now, one of the biggest brands of gravel bikes in the world is facing a lawsuit after it’s alleged that it failed to properly register its products.
The International Cycling Union has launched a new complaint against the Japanese firm, the Shimano Corporation, for allegedly misleading consumers in its advertisements for its gravel bike models.
According to the complaint, the company “sought to avoid any possible legal liability or liability for the loss of life due to its negligence.”
The lawsuit claims that the Shimos are “simply a third-party importer of Shimano products.”
It says that in its advertising for the brand, the firm “succeeded in misleading consumers and investors” in a bid to attract investors who would buy the gravel bikes.
The Shimos’ website says that the company was founded in 1988 by Toshihiro Nishimura, a former Shimano employee, and has a manufacturing plant in Japan.
It also claims that its bikes have “a wide variety of features, such as low weight, fast performance, and durability.”
According to a statement from the Shimo Corporation, the lawsuit is “without merit.”
The company also says it has “fully complied with all applicable laws and regulations regarding its brand and product line.”
The Shimano website says it does not endorse the products, and the company’s statement says the claims are “without foundation.”
In a statement to ABC News, Shimano said it is “deeply saddened by this incident,” and it is working with authorities to investigate the matter.